The sleeping giant is back. With yesterday’s announcement of the new Windows Phone 7 I believe we are seeing the rise of Phone 7 as the iPhone killer. Forget Android, this is the one you need to pay attention to.
Why? Scale, style and apps are the key reasons. Not to mention one of the longest computing heritages and a suite of services that range from business to entertainment, browsing and searching.
The Windows Phone 7 hooks this all together in a way that puts the market on its head. Instead of emulating what others have done, Microsoft has taken a radical approach to the phone. I give you 7 reasons why I believe this is the one
1. Tiles
From the get go, this just looks better. The tile function of the screen replaces the icon displays seen on the iPhone and the Android with living breathing tiles. Just picking up the phone you can see what is going on in your world without opening any app.
I know we can have push notifications on the iPhone and alerts on the Android but they both require some element of effort. The push notifications don’t always hang around on your iPhone and on the Nexus I have to slide the thing down and then read through the various bits.
This delivery of information is just one example of how Microsoft are looking to fully innovate with this phone, not just deliver a version of what the market is used to.
2. Hub Strategy
The Hub strategy is core for Windows Phone 7 and it makes a lot of sense. So, I will have a music hub in the shape of the Zune app. But this app is not restricted to content I have uploaded to, or bought in Zune, but all the music content on my ‘phone. On my iPhone I have many music apps, each with different content. I have to remember where my music is before I can play it. With the 7 I can access my music in the various apps, or I can have a centralised hub of music.
Read here for full story http://thenextweb.com/mobile/2010/03/16/7-reasons-windows-7-phone-iphone-killer/
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